Its no secret that better photos increase sales. One thing I have noticed when editing lots of photos is how often the most dramatic improvements come from a few simple edits. If you follow these basic editing steps ALL your product photos will look better.
Rotate to Orient the Photo
No suprises here – rotate to orient your photo. Then find a horizontal or vertical edge and straighten if necessary.
Set Color Balance For Whiter Whites
Getting accurate color can be tricky. Try Auto Color Balance first. Check the results – it doesn’t work on all photos depending on lighting and exposure. If the photo still needs adjusting use a manual Color Balance tool (Red, Green, Blue sliders) but be careful not to overdo it.
Add Contrast To Make Your Photos POP
Boosting contrast will make your photo really stand out (aka POP). Try Auto Contrast first – that often does the trick. If not use do a manual change, but don’t overdo it. TIP: Boosting contrast makes the most dramatic changes to your photo.
Crop to Focus On the Item
When you’re shooting leave plenty of room around the item. Pick the desired shape (aspect ratio) that frames your item best: square, landscape or portrait. Then Crop to focus on the item. This has two benefits: 1) it cuts out distracting backgrounds and 2) it makes your item larger, so it stands out better.
Size to Fit
Photos must be resized to specific pixels sizes based on whatever service you use to host your images. A few things to note: scaling DOWN works well, but scaling UP loses image quality, so avoid that if possible.TIP: If you are uploading to a service like eBay or Facebook resize to the largest size they allow to maximize quality.
Sharpen the Edges
Sharpen changes the edges of objects in the photo. Sharpen lightly as the final editing step. Don’t overdo it though, a little bit goes a long way. TIP: Zoom the photo in to 100% so you can see all the details while you are sharpening – look for the edges. Then check again at normal zoom.
Save As JPEG
When you are done editing save the results to a file in JPEG format (.jpg, .jpeg). TIP: Start at compression level 85. If you are uploading to a service that processes your photo further (like eBay or Facebook) leave compression at 90 or greater – your photos will often be resized and re-compressed anyway. Super Squish TIP: If you need the smallest possible files you should PREVIEW the results at 100% zoom to check results. Images that are over-compressed look blocky and lose color quality.